Gloeilamp goedkoop mockup cover
Gloeilamp goedkoop mockup cover
Gloeilamp goedkoop mockup cover

Redesigning a B2B & B2C e-commerce webshop to optimise conversion

Gloeilamp Goedkoop is a succesful webshop that sells lamps and light sources for customers from all over Europe. As the market leader in the lightbulb industry with ambitions to grow even more, they asked our agency to redesign and improve a few key elements & flows to optimise conversion.

Industry

E-commerce (B2B & B2C)

Client

Gloeilamp Goedkoop

Timeline

4 months
Jan 2022 -
May 2022

Collaboration

CRO
Development
Management

Role

UX / UI Designer

Pop-up after adding item to cart

Pop-up after adding item to cart

Before

After

Mini-cart

Mini-cart

Before

After

Before

After

Shopping cart

Shopping cart

Before

After

Before

After

Checkout steps

Checkout steps

Before

After

Let’s grab a (virtual) coffee?

hello@ruijunmei.com

© Rui Jun Mei 2025

Let’s grab a (virtual) coffee?

hello@ruijunmei.com

© Rui Jun Mei 2025

Let’s grab a (virtual) coffee?

hello@ruijunmei.com

© Rui Jun Mei 2025