I'm a Product Designer based in Amsterdam with five+ years of experience designing digital products across media, entertainment, e-commerce and SaaS.

Over the past few years I've worked with startups, agencies and large organisations, most notably RTL and Videoland, where I helped design products used by millions of people. My work spans everything from discovery and user research to high-fidelity interface design, design systems and experimentation.

I enjoy working on products where user needs and business goals come together. Whether I'm redesigning a critical user flow, validating concepts through usability testing or building scalable component libraries, I aim to create experiences that feel simple, intuitive and purposeful.

Alongside my professional work, I spent a year studying Mandarin at Shanghai Jiao Tong University. Living in China broadened my perspective as a designer and strengthened my appreciation for cultural differences, communication and user behaviour across markets.

Today I work as a freelance Product Designer, partnering with startups and product teams to design thoughtful digital experiences for web and mobile.